What We Do

Many companies struggle with similar challenges: print/online sales integration, lead generation, ad inventory optimization, e-newsletter pricing approaches, building buyers guides and directories, jobs and classified businesses, engagement techniques to build e-commerce conversions, making money on social networks. We bring a lot of insight to these challenges.

We offer our assistance on an “as-needed” basis to allow each client team to handle as much as possible in-house and keep outside expenses trim. We often contract or partner with other industry-leading vendors to enable us to provide turn-key solutions. These partners include specialists in information architecture, design, software and technology development, and online marketing.

We typically work with clients on a Retainer or Project basis. On Retainer, we are on call to advise business managers and direct the development of strategic and revenue plans, providing tactical guidance and industry benchmarking.

Projects range from exploratory audits to turn-key product design, development and management. Typical projects may include:

Audience Research
Design, deploy and analyze reader research regarding current Internet habits and experiences; information needs and sources

Partner / Customer Research
Advertiser research to learn about media mix, online marketing experiences, and promotional priorities; Partner research to learn about current spending, channel sensitivities, and equations for calculating value

Competitive Review
Review and compare sites for approximately 10 online competitors; Plot feature sets, traffic statistics, revenue tallies

Content Plan
Imagination to execution: Creation and detailed description of online assets, site build page and module requirements, etc.

Business Plan Development
Research, as required
Analysis of revenue potential and costs of various feature sets
Revenue Plan (e-commerce / lead generation / e-media)
Content overview
Audience target metrics
Cost and time estimates
Audience development and marketing
Market and audience sizing
Planning and budgeting
Search engine optimization
Marketing programs
List maintenance and management

Technology Platform Review
Analysis of CMS, web publishing, ad service, and data-aggregation and normalization data tools, and RFPs as required

Oversight of Site Development and Launch
Detailed Requirements Documents (RDs), information architecture, technology development, and hosting contracts

Sales “Activation”
Product development, pricing, collateral concepts, sales training, and sales management

Operational Processes and Systems
Staffing and organizational management of ongoing functions, including content creation and aggregation, audience development, sales, analytics, and business development.

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