Meet The Team

M I T C H   R O U D A  

This is a team of operators that understand rubber-meets-road challenges. What we do is all about generating a positive ROI.”


bulletMitch Rouda /Engagement Lead, Business, Revenue and Content Strategy
Mitch Rouda is Principal of emedia consultingGroup. During the last three years, he has taken an active role in the digital revenue and content strategies of more than 20 different B2B and B2C e-media enterprises.

Rouda is a 14-year veteran of Hanley Wood: From 1987 to 1995, Rouda was Editor-In-Chief and Associate Publisher of Builder magazine, the company’s flagship title and the largest monthly B2B magazine in the country. From 1995 to 1998 he was partner and COO of Trophy Homes, a $50MM homebuilder based in Orem, UT and Las Vegas. From 1998 to 2000, he served as an executive with three Internet-based start-ups:, SureSell Multimedia, and Classified Venture’s New Home Network.

Rouda returned to Hanley Wood in 2000 and served as president of the company’s e-Media division until 2006, managing the explosive growth of that business to become one of the nation’s largest B2B e-media platforms. Hanley Wood e-Media had industry-dominant properties in databases (, e-commerce (, Dream Home business information (,, and others) recruiting ( and others), and lead generation ( and others).


bulletToni Nevitt / Audience Engagement, Audience Asset Development, eMarketing & Analytics, Organizational & Infrastructure Strategies & Models
Toni Nevitt is President of eMedia Advantage LLC, and the former president of eMedia and Information Marketing for Nielsen Business Media.

bulletJim Zielinski / Financlal and Business Growth Planning
Jim Zielinski is President of Zielinski Financial Advisors and the former CFO of Hanley Wood LLC.

bulletScott Santulli / Technology and Application Development
Scott Santulli is an Associate of emedia consultingGroup and the former VP of National Geographic Digital Media and Grolier Interactive

bulletWard Downing / Business Planning, Lead Gen Products, Ad Networks
Ward Downing is an Associate of emedia consultingGroup and the former GM of, Builder, and Builder

bulletChris Ward / Business Planning and E-commerce Strategy and Processes
Chris Ward is an Associate of emedia consultingGroup and the former GM of and VP of e-Commerce for TimeLife Books.

bulletJane Rogers / Research Design and Analysis
Jane Rogers is President of Preston/Rogers and the former director of Research for Reed Business Information / Cahners Publishing Co.

emedia consultingGroup
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