Most successful e-media businesses follow a methodical path to achieve their goals. The process almost always features all of these steps:
Audience research regarding online usage habits and information needs and sources A competitive audit covering feature sets and site use metrics Brainstorming to develop a clear USP (Unique Selling Proposition) based on identified audience preferences and competitive weaknesses The development of a content plan that fulfills the vision of this USP The development of a revenue plan, complete with product and pricing models The development of a business plan with detailed traffic, revenue, and cost targets as well as success measures Creation of an audience development plan based on specific traffic and response goals The development of a technology plan to ensure reasonable build expenses and lowest cost operation and maintenance of the property The development of a staffing and operations plan Sales training and management Consistent analytical review and feedback mechanisms